Richard Branson, the visionary businessman behind the Virgin Group brand of airlines, hotels and retail stores, marked the groundbreaking of his new Virgin Hotel in New York City by burying a time capsule at the site.


    Branson released details of why he chose to use a time capsule to mark the construction of the NYC hotel on his Twitter and blog page.  He said, "We flew our very first Virgin Atlantic flight here in 1984, enjoyed decades of success with our Virgin Megastore in Times Square, and rolled a tank through the busy streets while launching Virgin Cola."  Branson stated that the capsule, provided by Heritage Time Capsules, was his way of showing his love for the Big Apple and "declaring [their] love affair with a grand gesture." 

    Branson says the capsule is filled with "Virgin/New York history."  In his blog post, he mentions a few of the items that are buried under the hotel's foundation such as key cards from a Virgin Hotel, a CD from the Virgin store in Times Square and a pair of headphones from a Virgin flight.

                                                                               (Photos: Virgin Group)

    Branson says he hopes the capsule is never discovered and opened since that would mean his building stood forever.  The new brand of hotels will feature free high speed Wifi, free daily happy hour for guests, no cancellation fees and early check-in and late check-out without penalties. Construction on Virgin Hotel New York is to be completed by 2018 and will provide 460 rooms, a pool, a rooftop bar and restaurant and retail space. 


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